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Special Report -- 2009 Review PDF Email

Special Report -- 2009 Review

Last year, in the midst of a national economic crisis with major corporations going bankrupt, the healthcare issue, and unemployment reaching 10%, we stuck with our plan of providing tangible value.  Despite this turmoil and uncertainly we were able to better our day to day operations, deliver a higher level of support to centers and provide more benefits to our members.

SeniorNet continues to differentiate itself from other organizations by having a dual focus.  We strive to make centers stronger and provide "value-add benefits" to our members.

A Joint Review For 2009


*  Awarded Dollars for "Best Ideas"
All Centers were given the opportunity to share their best practices along with quantifiable benefits.  These ideas and best practices can be viewed at
An outstanding effort from these winning centers...
Willows - CA, Huntington - NY, Brockton - MA

* Monthly newsletters are distributed to all members, volunteers, stakeholders, and  sponsors in our data base.  The "center of the month" section was created to enable the leadership to communicate with our entire community and their specific stakeholders.  Centers distinguished themselves by writing compelling articles which included best practices, and activities that make them successful.
Great job by these centers...
Peoria - IL, Huntington - NY, Catawba Indian Nation - SC, Oklahoma City - OK, Hilo-HI, and Longmont - CO

* Standard Operating Procedures (SOP) -- The intent of this document is to increase efficiency between the center and headquarters by outlining all of the processes and providing points of contact and escalation.  The SOP is updated real-time and sent to center leaders for distribution.

* Circle of Friends (COF) -- This forum was created to ensure a direct channel of communications from Headquarters Staff and Board of Directors - to center leaders.  Teams responsible for public relations and advertising were added to broaden the communications.  Center leaders are encouraged to communicate and share with each other using the COF.

* Television Interviews / Press Articles
Sept. - Emmaus - Wash D.C. - ViewPoint WRC TV interviewed Rev. Joseph Williams,ED
Nov. - Headquarters - Washington Times Newspaper, interviewed John Alger, Dir. Ops
Dec. - Huntington - NY - Newsday Article, Computer Classes Net Gain for Seniors
Dec. - Fallbrook - CA - North County Times, Fallbrook offers free computer classes

Collaboration with Sponsors and Partners:

* Microsoft:
26 centers hosted a "Windows Launch 7 House Party" either at their center or home
15 centers are part of the Microsoft pilot -- Windows 7

* AT&T:
27 centers have signed up for the "one-on-one coaching" on wireless technology, this has proven to be a great opportunity for centers to increase their membership, their volunteer base, and provide current membership a value add.

* Tech Soup:
267 orders were placed during FY09 -- with approximately $7K spent, and with a savings of more than $153K.

* Headquarters Staff Speaking Engagements:
Mar. -- Dept of Interior, Ofc Indian Energy and Economic Dev. RES Council, Las Vegas
Mar. -- American Foundation for the Blind, White House Conference, Washington, DC
Oct. -- AT&T, Phoenix Center Research, Washington, DC
July  -- IBM, IEEE Accessibility Conference, Boston
Dec. -- AT&T, Holiday Luncheon with Senior Executives, Washington, DC

* New Partnerships:
Amazing Mail -- a leading postcard printer and service provider for many Fortune 500 Companies partners with SeniorNet and offers discounts for members.
H&R Block -- the world's preeminent tax services provider, offers Tax-Talk presentations to our centers.

Software / Hardware Grants:

* 2009 Grants
Legacy 7 - valued at $40K
Adobe PSE 7 - valued at $200K
Microsoft - webcams - valued at $13K
Microsoft Office / Vista - valued at $1.4M


* Upgraded website to improve efficiency
Enhanced membership benefits
Provided monthly Ed2Go updates
Redesigned Leadership Exchange, April, 2009
Increased response time for adding items to the website by 125%
Enabled "join" button -- along with enhanced process making it easier for those wishing to become a member


* New and revised curriculum
Five beginning and intermediate courses updated for Vista
Two four lesson courses for Word 2007
An eight lesson course for Excel
An eight lesson course for Photoshop Elements 7
Learning Center developed courses for Legacy Family Tree and Family Tree Maker 2009

As you can see 2009 was an amazing year for accomplishments and getting things done.  We have exciting plans for 2010 that include adding discussion groups, additional software and an offer to host center websites.  These detailed plans will be shared in our monthly SeniorNet newsletters.  We will build on 2009 with a pragmatic leadership agenda -- showing progress and growth.

Thank you for your continuing support.
Leslie M. Smith
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